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How a Sustainable Fashion Gift card can make a difference-meet the founder

Nanette Hogervorst- founder of Sustainable Fashion Gift card, an unique initiative to not only support sustainable slow fashion, but create awareness and promote the concept within your network. Urban Medley proudly partners with SFGC and sat down to talk to Nanette about her journey. Let’s start with probably the most obvious question and one I am sure you have been asked many times- What attracted you to sustainable fashion? It doesn’t feel like I am attracted to sustainability. It’s just how...

Building a Sustainable Capsule Wardrobe: Move Away from Fast Fashion

The term fast fashion has garnered attention over the last few years. What does the term denote? And, why do we need to move away from fast fashion? Developed in the 1990s, the term encapsulates a profitable business model where fashion brands replicate high-fashion designs, manufacture them in bulk, and sell them at a low cost. As a result of this practice, fast fashion paved the way for a culture of human rights violations, unfair trade practice, and animal...

6 Checks to Ensure You are Buying Sustainable Ethical Fashion

Making a conscious choice to buying sustainable ethical fashion is commendable. Yet, many of us make this shift without truly understanding what sustainable fashion means. If you are starting this journey, we are here to help make this process as fun and enjoyable as it can be! But first, what is sustainable fashion and how is it different from ethical fashion? Sustainable fashion involves the process of making garments and accessories in a way that leaves minimal damage to the environment....

8 Easy Tips- How to make sustainable living the new norm in your daily life ?

Sustainable living, recycling, reuse, reduce, are all words we are constantly bombarded with at every point in our everyday lives. At times I feel they are used extremely casually without even bothering to understand what they truly mean. It has become a trend to somehow include these words in your daily communications simply to reflect an awareness of the concepts of sustainable living. Many of you may be overwhelmed as to where to make a start to a more...

How to care for your Organic silk ?

My tryst with silk Growing up in India I was no stranger to silk. I distinctly remember my mother’s cupboard where she fondly stored every silk saree wrapped in old muslin and sprinkled with nigella seeds( it was supposed to naturally keep insects away). Some of her sarees were inherited from her mother, some had once been part of her trousseau and then of course then the ones she had collected over the years. Each time I would as a...

A Stitch on time- No to Plastic and Eco Friendly

Our handmade scarves need a home when they are not being used to keep them safe, protected from dust, dirt and moisture. All our scarves reach the customer in a handmade organic cotton dust bag with 2 coconut shell buttons! The bags are eco friendly and have a lovely behind the scenes story to make them a beautiful addition to our philosophy of artisan made sustainable products. A little extra special just like all the accessories we sell. Today we...

Is COVID 19 stopping your from celebrating this year’s Earth Day ?

Earth Day 2020 most of us remain confined to our homes, probably Mother Earth is claiming some space and peace- it’s time to restore, refresh and reboot. 22nd April 1970- the Earth Day was celebrated for the first time, 20 million Americans participated in the festivities to mark the day. There is only one Earth for us, so we need to take care of her. That's what Senator Gaylord Nelson of Wisconsin believed. He was disturbed that an issue as...

Organic silk- bold colours and daring motifs

She has exhibited her ‘cruelty free’ peace silk with daring motifs and bold colours at Victoria and Albert Museum and the British Museum – London. Her scarves and fabrics are flaunted by fashion divas, models and celebs. This is the story of Neesha Amrish, the dreamer, designer and creator of Aeshaane our organic or Peace Silk line. She wanted to fly high and that she did. How did the idea of Aeshaane take birth? I visited a Sericulture farm and what I saw,...

Khara Kapas- A love affair with Organic Cotton

I am not a fashionista nor someone obsessed with dressing up makeup or wardrobe upgrades. clothes. However, two things were very important for me as far as dressing was concerned. My clothes needed to be comfortable no matter what activity I was involved in and appropriate for the occasion. Oh! and one other thing it needed to stand out in a subtle way. Not loud or elaborate but stand out for it’s simplicity and be calmly elegant. Much before...

A Sustainable Step -Replacing conventional fabrics

A sustainable step towards changing our consumer behaviour when it comes to fashion would be to include alternative fabrics to our evening wear thus giving it the required importance and help consumers to learn how to convert their traditional concept of fashion fabrics. While fast fashion focuses mainly on low costs and variety, the costs borne by the environment as a third-party are immense. From water pollution to the use of toxic chemicals which can prove to carcinogenic and the...

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